Search Engine Optimization Service

Search Engine Optimization or SEO is the process of using keyword analysis and other legitimate practices to gain the highest possible search engine and directory rankings, under a given key phrase, for a given URL. First-ware software solutions, over the period of time has established itself as an Expert SEO Company by providing world class SEO and Internet Marketing services. We follow a focused & structured SEO process for achieving tangible search engine ranking results.

Business Model
At First-ware we follow the model explained below to bring your website in the top search engine ranking.

Baseline Reporting
Using in-depth reporting technologies we provide a clear picture of your current rankings in the search engines. This includes positions on search engines such as Google, Yahoo! and MSN. We also determine your current link popularity and search engine saturation. This report is used as a comparison tool to measure the effectiveness of our efforts and to gain insight about your existing search engine visibility.

Search Engine and Directory Submission
We submit your site to over 150 quality, hand-picked search engines in our database such as MSN, Google, Alta Vista and more. We will also manually “hand submit” your website to 300 to 500 directories that we have researched and found to help in developing link popularity. Lastly, if your website has indexing issues, we will create and submit sitemaps to both Google and Yahoo via their respective programs.

Paid Directory Submissions
Our services include the initial $299 annual fee for express inclusion into Yahoo! Directory. We select a relevant category and write a strategic Title and Description. This is an annual fee and is highly recommended by us to help rankings in all major search engines, not just yahoo. We will also submit

Link Building
The development of incoming links from well-established websites is one of the major variables in attaining high search engine rankings. Based on our linking research, we make contacts with potential one-way links, linking partners and industry-relevant sites or portals.

Other Free Services
We will also offer the following services on a case-by-case basis:
Blog postings and/or creation
Adding your site in relevant social bookmarking sites like dig.com, del.icio.us etc.

  
Page Modification and Optimization
This activity is split into 3 steps, Meta tags creation, content modification and website optimization. We create META information including Title, Description, Keywords, and Robots tags for each individual page. This invisible information helps your positioning and the content will become a valuable part of your website.

We employ professional copywriters to create content that is not only well optimized and grammatically correct, but also is appealing to your readers and potential customers. Keywords will be integrated in your content using proper SEO keyword densities. Our writers will consult with you to ensure that the essence of your website is not compromised and that you are happy with the content we create.

We optimize all page content paying attention to accurate keyword density, optimized text and images. If your pages use Flash, we optimize alternate content to serve when users don't have Flash. This content can be spidered by search engines.

Keyword Research and reporting
We identify keywords likely to be used by potential customers and audiences. This list will comprise of keywords discussed with you as well as the ones found while researching your industry and competing sites. We then expand the list to include other terms used by people in actual searches related to your industry. From this mega-list, we develop a detailed list of the terms with the highest probability of success. We will also analyze the top competitors for your primary keywords which includes traffic estimation, inbound linking, search engine saturation and methods they are using to market their site.

Advance Reporting
In tune with the baseline ranking report which we would have provided before we start the work, additional reports are then provided on a monthly basis. Our staff will monitor your results to make sure you are on the right track. To ensure your satisfaction, our staff will periodically be in touch with you via phone or email and provide you with project updates. As a free service, we also offer installation of Google Analytics on your website for detailed traffic reporting